Privacy Notice

What we collect, why we need it, how long we keep it, and the rights you have over it.

Version 0.3

In brief

  • We collect only what we need to run your account and your fleet calendar. We never sell your data or use it to train AI models.
  • Optional cookies remain off unless you accept them.
  • You may download or delete your data from your account at any time.

Who we are

K4 operates K4 Planner. This notice applies to our website, the K4 workspace, the installed app and the emails we send. For the personal data it describes, K4 is the controller, except for your customers’ details, which we process on your behalf (section 3).

K4 is intended for businesses and adults; you must be at least 18 years of age to hold an account. For any question about this notice or your personal data, please contact us at [email protected].

What we collect and why

DataExamplesPurposeLawful basis
Account and contact detailsName, email address, language, phone number and an optional emergency contact (both encrypted), business name, whether you own or operate assets; your name and email address from Google or Apple if you sign in with themTo create and administer your accountPerformance of a contract
Fleet and bookingsAssets and their documents, locations, prices, preparation and turnover times; bookings; which operators may manage which assets, and until whenTo run your calendar and prevent double bookingsPerformance of a contract
Imported bookingsBooking emails you forward and calendar (iCal) feeds you connectTo show bookings taken through other channels on your calendarPerformance of a contract
Messages to usEmails and forms you send to our support teamTo respond to you and improve the serviceLegitimate interests
Security and logsSessions, IP address, browser, error reports, and a record of who changed whatTo keep accounts secure and the service operatingLegitimate interests
Records required by lawInvoices and tax recordsTo meet tax and accounting obligationsLegal obligation
Optional cookiesAnalytics and marketingTo understand and improve the websiteConsent

Your customers’ details

When you record a booking taken elsewhere, you may add your customer’s name and contact details. For that data you are the controller and we process it on your behalf, solely to run your calendar, under our Data Processing Agreement. Operators may see it only for assets they manage under an active agreement, and only while the booking is active.

Sharing and storage

We do not sell personal data or share it for cross-context behavioural advertising, and we honour the Global Privacy Control signal. We share personal data only with the people you work with in K4 (an owner and their operator see what their agreement permits), with the service providers listed in Annex C of our Data Processing Agreement, with public authorities where the law requires it, and with a purchaser of our business, who would be bound by this notice.

Your data is hosted by Amazon Web Services in the United States. Transfers of personal data from the EU, the EEA or the UK rely on the EU–US Data Privacy Framework where the recipient is certified, and otherwise on the European Commission’s Standard Contractual Clauses.

How long we keep it

DataRetention period
Account and contact detailsWhile your account is open, then 30 days. Phone numbers and emergency contacts are deleted two years after your last sign-in.
Bookings and invoicesSeven years, to meet tax obligations; the personal details are anonymised if you delete your account. A business name on a tax record is kept for up to ten years where the law requires it.
Assets and their documentsWhile the asset is listed, then three years
Your customers’ detailsTwo years after the rental ends
Imported emails and feeds, as received30 days after the booking appears on your calendar
Sessions and logs90 days. The record of changes is kept, with only the network part of the IP address.

Deletion runs every night. A legal hold, for example during a dispute, suspends deletion of the records concerned.

Your rights

Depending on where you live, you may have the right to access, download, correct and delete your personal data, to object to processing based on legitimate interests, to withdraw your consent, and to opt out of the sale or sharing of your data, without being treated differently for exercising these rights. Most of these rights can be exercised directly under Privacy & data in your account. We cannot delete data while a rental is upcoming or a record is under legal hold; in that case we will tell you what we must keep and until when.

We respond within 30 days, or 45 days in US states that permit it. If you are not satisfied with our response, you may lodge a complaint with your data protection authority: the Information Commissioner’s Office in the UK, your national supervisory authority in the EU, or the California Privacy Protection Agency.

Cookies, AI and security

Cookies. We use a sign-in cookie, a cookie that remembers your language and one that remembers your menu layout. Analytics and marketing cookies are used only if you accept them, and you may change your choice at any time under Cookie preferences. The installed app stores only its offline page and icons on your device.

Artificial intelligence. Some features, such as reading dates from a forwarded booking email, use an AI model. Our provider is not permitted to train its models on your data, and no decision with legal or similarly significant effects is made about you by automated means alone.

Security. Data is encrypted in transit, and contact details are also encrypted at rest; our measures are listed in Annex B of our Data Processing Agreement. If a breach puts your data at risk, we will notify you and the competent authorities as the law requires.

Changes to this notice

We will inform you by email or in the app before any material change takes effect, including before features that are not yet available (payments, the marketplace, storefronts) are introduced. Earlier versions of this notice remain available and are linked from this page.

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